Travis Hunter played for the Colorado Buffaloes, representing the University of Colorado Boulder in the Big 12 Conference in the 2024 season. After that, he was picked up by the Jacksonville Jaguars as the 2nd overall pick in the 2025 NFL draft. Hailing from Suwanee, Georgia, United States, he began his college football career with the Jackson State Tigers in the 2022 season. However, he stayed with the team for only one season, following which he entered the transfer portal in 2023 and joined the Colorado Buffaloes.
Travis Hunter has played both as a cornerback and a wide receiver since his high school days at Collins Hill High School. Hunter won the MaxPreps Georgia Player of the Year award in 2020 while also setting Gwinnett County single-season records in receptions, receiving yards, and receiving touchdowns. The 2024 Heisman Trophy winner also played point guard on the basketball team, as reported by the University of Colorado Athletics.
READ MORE: Where did Travis Hunter go to college?
Travis Hunter’s NIL Deals 2025
As of October 2025, Travis Hunter's NIL deal valuation is $5.7 million as per On3.
Travis Hunter's NIL deal tracker
Travis Hunter signed his first NIL deal with the digital banking platform Greenwood on July 27, 2022. Since then, he has partnered with multiple brands and endorsed them through his social media handles. Some of the notable brands he has worked with include Celsius Drink, Michael Strahan Brand, Actively Black, SoHoodie, Phil Long Ford, WaterLand Co, NXTRND, KastKing, Gary Yamamoto Custom Baits, Celsius, 7-Eleven, American Eagle Outfitters, Cheez-It, Rock 'Em Socks, FreeFrom Sports, Leaf Trading Cards, EA Sports, JLab, United Airlines, NerdWallet, and Adidas, as per On3's official website.
The following table compiles Travis Hunter's endorsements, as of April 2025, as per On3 data:
| Date | Brand |
| 12/12/24 | Adidas |
| 9/19/24 | NerdWallet |
| 9/05/24 | United Airlines |
| 9/04/24 | JLab |
| 8/26/24 | Celsius |
| 7/20/24 | Rock 'Em Socks |
| 2/22/24 | EA Sports |
| 1/16/24 | Leaf Trading Cards |
| 12/28/23 | FreeFrom Sports |
| 12/12/23 | Rock 'Em Socks |
| 10/31/23 | Cheez-It |
| 10/28/23 | American Eagle Outfitters |
| 9/19/23 | 7-Eleven |
| 9/16/23 | Celsius |
| 7/10/23 | Gary Yamamoto Custom Baits |
| 6/14/23 | KastKing |
| 5/17/23 | NXTRND |
| 5/11/23 | WaterLand Co. |
| 4/27/23 | Phil Long Ford |
| 10/20/22 | SoHoodie |
| 10/19/22 | Actively Black |
| 9/15/22 | Michael Strahan Brand |
| 8/26/22 | Celsius Drink |
| 7/27/22 | Greenwood |
Adidas
Travis Hunter signed a significant endorsement deal with Adidas on December 12, 2024. The partnership was announced via Adidas Football US's official X (Twitter) handle, where they shared pictures of Travis sporting Adidas shoes.
United Airlines
Travis Hunter partnered with United Airlines on September 5, 2024 (via On3).
JLab
Travis Hunter signed an endorsement deal with JLab on September 4, 2024. Known for their innovative audio products, JLab's college football NIL campaign includes a partnership with Travis Hunter, among other athletes (via On3).
Celsius
Celsius, a popular fitness drink brand, partnered with Travis Hunter on August 26, 2022 (via On3).
Rock 'Em Socks
Travis Hunter signed with Rock 'Em Socks on December 12, 2023, as per On3. Known for their fun and stylish sock designs, this partnership allows Rock 'Em Socks to capitalize on Travis's popularity. The Rock 'Em Socks also announced Travis Hunter's “I’M HIM” collection via their Twitter handle on July 20, 2024.
EA Sports
In February 2024, Travis Hunter announced his partnership with EA Sports, announcing that he is in a game called College Football 25, created by EA Sports.
Leaf Trading Cards
Travis Hunter partnered with Leaf Trading Cards on January 16, 2024. This endorsement promotes trading cards featuring his image. The brand announced a Travis Hunter edition card called "2024 Leaf Metal ANIME NATION Travis Hunter" through their X (Twitter) handle.
READ MORE: What team does Travis Hunter play for?
FAQs on Travis Hunter
A. Travis Hunter plays as a cornerback and wide receiver.
A. Travis Hunter was born in West Palm Beach, Florida, United States.
A. Travis Hunter is 6'1" (185 cm) in height and weighs 185 lbs (84 kg).
A. Travis Hunter transferred to the University of Colorado from Jackson State University in 2023.
