How much is Drew Allar NIL Deal Worth?

Last Modified Sep 16, 2025 12:13 GMT
Drew Allar NIL Deal
Drew Allar. Source: Getty Images

Drew Allar is a quarterback for the Penn State Nittany Lions, as of September 202. Allar began his high school football career at Medina High, where he led them to the Greater Cleveland Conference Championship during his senior year. As a senior, Allar posted 4,444 passing yards and 48 passing touchdowns. During his prep career, Allar recorded 9,103 yards and 98 touchdowns with 20 interceptions.

Drew Allar began his collegiate football journey with the Penn State Nittany Lions in 2022. Allar has had a breakthrough campaign so far in the 2024 season. The former five-star quarterback recorded 3,327 passing yards with 24 touchdowns and eight interceptions.

Drew Allar NIL Deals 2025

Drew Allar's NIL deal is estimated to be $3.3 million, as of September 2025, according to On3 data. Drew Allar has signed deals with Nike, American Eagle Outfitters, Success with Honor, Inch & Co., Frosted Flakes, Bose, Kiwiclo, Urban Outfitters, Exit 56 Publications, EA Sports, and Happy Valley United, as of September 2025, according to On3 data.

Drew Allar NIL Deal Tracker

DateNIL Partner
9/04/25Nike
8/27/25American Eagle Outfitters
4/18/24Happy Valley United
9/15/23Exit 56 Publications
8/28/23Kiwiclo
8/16/23Bose
7/12/23Frosted Flakes
12/19/22Inch & Co.
12/12/22Success with Honor

Nike

On 4 September 2025, Drew Allar signed a NIL contract with Nike. After leading the Nittany Lions to the College Football Playoff semifinal the previous season, he is regarded as one of the nation's best returning quarterbacks this year. With an On3 NIL valuation of $3.3 million, he is also among the top names in college football this season.

American Eagle Outfitters

Drew Allar signed a NIL deal with American Eagle Outfitters on 27th August 2025. Travis Kelce and American Eagle will collaborate on a new limited-edition collection. He will endorse Kelce's sports and lifestyle brand, Tru Kolors, which is centered on the nexus of fashion, culture, and sports, alongside other athletes signed by the brand for the campaign.

Bose

The most recent collegiate athlete to use a NIL deal to support his team is Drew Allar. The Penn State quarterback announced the deal on X on 16th August 2023. Along with the announcement, the former five-star recruit revealed that he gave headphones to the whole offensive line of the Nittany Lions.

Read More: Who are Drew Allar's Parents?

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FAQs on Drew Allar

A. Drew Allar attended Medina High School. 

A. Drew Allar's NIL deal ranks in the top 100 of college football's NIL rankings.

A. Drew Allar has NIL deals with Success with Honor, Inch & Co., Frosted Flakes, Bose, Kiwiclo, Urban Outfitters, Exit 56 Publications, EA Sports, and Happy Valley United, showcasing a diverse brand portfolio.

A. Drew Allar is a quarterback known for his arm strength and accuracy on the football field.

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