“Azzi Fudd Heading Toward the Direction of Jordan Brand”: UConn Fans Frenzy Over Star Guard’s Future as Steph Curry Ends Under Armour Era

UConn guard Azzi Fudd’s future with Under Armour has caused a frenzy among fans following Steph Curry and the sportswear company’s end to their long-term partnership.

Fudd signed an NIL deal contract with SC30 Inc., Curry’s company, which is tied into the Curry Brand/Under Armour ecosystem. While details of the details don't state who she’s tied to, Curry's brand or Under Armor, a fan on X speculated on her next move.

“so that explains azzi heading toward the direction of jordan brand instead of UA.”

#35 npoy 🔜🐺

@bueckers__

so that explains azzi heading toward the direction of jordan brand instead of UA 👀👀

Other fans had their say.

Greydy

@GreydyDiaz

I would like to know what this UA and Steph Curry brand separation means for Azzi Fudd? 👀👀👀

Jasmine Patrice

@Shesahoopsgirly

@GreydyDiaz It means Nike drawing up the contracts now! Lol she may already know Steph’s play and could potentially go where he goes

haveapoopieday4

@haveapoopieday4

@GreydyDiaz I'm not crazy about either pink or purple, but if Azzi ever gets a Jordan shoe istg it won't matter what color it is - it's bought immediately!

What other fans on X tweeted.

parasocial_arg

@ZCas2002

@GreydyDiaz She’s been wearing a lot of Jordan brand recently 👀

bren

@brendandickers

@bueckers__ If you can go Jordan brand you don’t waste your time with UA lmao

Azzi Fudd’s NIL deal with SC30 Inc. in December 2021 was described as involving not only sponsorship but also personal mentorship from Curry. It also included services to help the UConn star build her own brand, her AZ35 concept, alongside the partnership.

“It’s an honor to be the first player to be partnered with Curry Brand,” Fudd told Boardroom. “To not only be the first person but the first female, that meant a lot to me.”

Curry and Under Armour’s breakup, which was announced on Tuesday, will see the Curry Brand become independent. This has led to rumors about where Azzi Fudd and other stars associated with the Curry Brand stand. However, according to “Sole Retriever”, all Curry Brand athletes remain under contract with Under Armour.

Although the Golden State Warriors star will see his brand go independent, Under Armour will still release the Curry 13. That will be the final Curry Brand x Under Armour shoe, with February 2026 projected as its release date.

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Azzi Fudd shares details about Warriors star Steph Curry

Azzi Fudd on her “Fudd Around and Find Out” podcast shared details about being around. Steph Curry. She praised him for his authenticity and ability to be impactful to those around him.

“Who you see on social media and like in videos and whatever, that’s exactly how he is in person,” Fudd said. “He really truly cares and wants to make and leave the game better and make everyone around him better.”

Fudd joined her “favorite NBA player” in Chongqing, China on his Curry Brand World Tour. She wowed fans when she defeated the four-time champion in a 3-point contest.