'%20x='0'%20y='0'%20height='100%25'%20width='100%25'%20%0A%20%20%20%20%20%20%20%20%20%20xlink%3Ahref='data:image/jpg;base64,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'%3E%3C/image%3E%3C/svg%3E)
Twitch streamer and close associate of Kai Cenat, Ray, recently revealed his new clothing brand, Ruei, which is pronounced like the streamer's name. The first look at this company was shared with Cenat's viewers on the 23rd day of Mafiathon 3, a viral 24/7, month-long, streaming event organized by Cenat. So far, Ray has showcased a series of tracksuits and tank tops that form part of Ruei's first drop.
On September 23, 2025, during a Mafiathon 3 stream that averaged over 122,000 viewers, Ray surprised Kai as he walked into the event's desktop streaming room wearing a grey Ruei tracksuit. He then went on to reveal the brand's products, which feature tracksuits in blue, grey, pink, and black, as well as white and black tank tops with the Ruei logo on the chest.
Trending
In terms of a price point for a tracksuit, the streamer claimed that the product would be "cheap," without disclosing a confirmed number:
"('Is it affordable? How much is the [tracksuit]? Or are you not going to say yet?' asked Kai Cenat) Nah, that sh*t cheap tho, y'all can afford it. That sh*t cheap." (Timestamp - 1:54)
As for a release date, Ruei will reportedly launch before September 29, 2025:
"This sh*t coming out this week. Dropping the link this week, bro." (Timestamp - 0:33)
Kai Cenat wears Ray's pink Ruei tracksuit on Mafiathon 3
After a quick change, Kai Cenat returned to the stream wearing a pink-colored Ruei tracksuit that features white piping across the jacket and pants. Inside, he wore the brand's tank top. Visibly excited, Cenat said:
"Damn, chat! W Ray!" (Timestamp - 9:04)
Later on the 23rd day of the streaming event, during a variety of other Mafiathon 3 segments (such as "Hot Ones"), Kai had the blue Ruei tracksuit on, accompanied by a blue baseball cap.
In other news, recently, Kick streamer Cuffem was finally able to secure a spot in Kai Cenat's Mafiathon 3 after reportedly gifting nearly $20,000 in Twitch subscriptions.
