Russell Brand weighed in on the internet’s latest debate on Thursday, November 27, 2025, responding to a viral clip that links the popular phrase “6-7” with allegations of demonic symbolism and practices attributed to rapper Skrilla.In a video posted to X, Brand replayed and reacted to commentary claiming the phrase is a “demonic chant” drawn from Skrilla’s 2024 track Doot Doot.The reaction comes as “67” continues its dominance in youth culture, recently named Dictionary.com’s 2025 Word of the Year after spreading across TikTok, classrooms, and meme culture, according to a Forbes report. While the slang itself has no specific meaning, Skrilla has publicly stated that the numbers are meaningless. Online speculation has created a parallel narrative, prompting Brand to address the claims and emphasize how cultural trends can quickly become channels for sensationalism."They've gone mental with it": Russell Brand reacts to viral claims about “6-7” and SkrillaIn his post on X, Russell Brand shared and commented on a viral clip claiming that “6-7 is demonic.” The video he responded to presents the phrase as a “chant” children repeat without understanding its supposed occult roots. "When kids go f*cking crazy like that I really love it. I like disorder and chaos. So I can see why they've had to stop this 67 thing cause they've gone mental with it, Brand said while reacting to the video.The speaker in the clip goes further, alleging that Skrilla, the rapper reportedly behind the viral lyric, practices “demonic worship,” describing him as a “Santero” involved in “Palo Mayumbe.”While reacting, Russell Brand makes light of the claims, repeating terms like “Palo Mayumbe,” “Baphomet,” and “The Necromancer,” saying that if he were younger, he’d be “writing all this down.” The clip also claims that the “6-7” chant calls up spirits linked to Skrilla’s supposed spiritual rituals. It includes unverified allegations that the artist sacrifices goats, chickens, mice, and “ghosts” as part of ritual practices.Russell Brand’s reaction comes across as sardonic as he jokes about “poor mice” and questions the logic of the assertions, but he also emphasizes how quickly moral panic can attach itself to youth trends, especially those driven by viral audio. At the time of press, Skrilla has not responded to Russell Brand's comments."67" was named Word of the Year 2025The controversy around the phrase “6-7” comes despite clear documentation that the expression has no inherent meaning. As reported by Forbes on October 29, 2025, Dictionary.com named “67” its Word of the Year after the term went viral on TikTok, largely detached from any specific definition.ryan 🤿 @scubaryan_LINKDictionary(.)com names Skrilla’s “6 7” meme the 2025 Word of the Year 😭🔥Steve Johnson, the platform's director of lexicography, said the appeal of “67” lies in its function as “part inside joke, part social signal and part performance,” noting that “few other slang terms have captured the mood of 2025 quite like it.”The meme’s origins trace back to Skrilla’s 2024 song Doot Doot, which includes the line:“6-7, I just bipped right on the highway.”Skrilla himself told The Wall Street Journal that he attached no particular meaning to the phrase and preferred to keep it open-ended, arguing that the lack of definition “is why everybody keeps saying it.” Its popularity was reportedly boosted by TikTok edits, including those featuring NBA player LaMelo Ball, who is reportedly six feet seven inches tall, and through classroom chaos where teachers documented students chanting the number, parodying it, or using it in call-and-response routines. The meme’s reach has caused confusion among adults and amusement among younger users. Forbes reported more than 2 million TikTok posts using #67 and highlighted how some teachers banned the number altogether, while others integrated it into their lesson management strategies.