"Taylor did it first and better" - Internet reacts to Billie Eilish announcing ‘HIT ME HARD AND SOFT’ tour movie directed by James Cameron

Billie Eilish has announced the release date for her 3D concert documentary about her recent tour, titled "Hit Me Hard and Soft: The Tour." The singer is reportedly co-directing the tour movie with Oscar-winning director James Cameron, known for Titanic and the Avatar franchise.

Eilish's concert documentary will be released globally on March 20, 2026, through Paramount and in partnership with Interscope Films, Darkroom Records, and Lightstorm Entertainment.

Billie Eilish announced the film during the final stop of her tour at Chase Center in San Francisco on November 23, 2025. She also posted about the project on Instagram, uploading a picture of her and Cameron and captioning it:

“HIT ME HARD AND SOFT: THE TOUR (LIVE IN 3D) coming to theatres on march 20th 2026 !!!! this has been one of my favorite tours everrrrrr and being able to capture it and co-direct this film with @jamescameronofficial has truly been a dream come true. can’t wait for you all to see it :’)"

News of Billie Eilish's concert documentary was met with mixed responses from netizens on X. One user accused her of putting out an "overproduced concert film cash-grab," comparing her with Taylor Swift.

"Another overproduced concert film cash-grab. Taylor did it first and better, Billie’s just riding the wave with Cameron’s dusty 3D gimmick."

Several netizens shared similar feelings, claiming that Eilish was trying to copy Taylor Swift, who released a tour movie of "The Eras Tour" in 2023.

Others claimed that artists were trying to take more money from fans by releasing concert movies.

However, some fans seemed excited about the idea, adding that the movie would be "epic."

Billie Eilish hinted at the concert documentary during her Manchester shows

Billie Eilish hinted at working on "something very, very special" with James Cameron during her four-day tour at Co-Op Live in Manchester as part of her "Hit Me Hard and Soft: The Tour" in July 2025.

The singer informed the audience that she and Cameron were working on a special project in 3D in Manchester, adding that she would be wearing the same outfit on all four days.

“So you may have noticed that there are more cameras than usual in here. Basically, I can’t say much about it, but what I can say is that I’m working on something very, very special with somebody named James Cameron, and it’s going to be in 3D," Eilish said.

She continued:

"So, take that as you will and these four shows here in Manchester, you and me are part of a thing that I am making with him. He’s in this audience somewhere, just saying. So don’t mind that, and also I’ll probably be wearing this exact outfit for like four days in a row.”

Billie Eilish released Hit Me Hard and Soft, her third album, on May 17, 2024. According to Deadline, the singer received seven nominations at the 2025 Grammys, including Album of the Year. The song Wildflower from the album has been nominated for Song of the Year and Record of the Year at the 2026 Grammys.

This is not the first time Billie Eilish has released tour films and documentaries. She previously released The World's a Little Blurry in 2021, Happier Than Ever: A Love Letter to Los Angeles in 2021, and Billie Eilish Live At The O2 - Extended Cut in 2023.

Edited by Juhi Marzia