"Snippet man strikes again!" - Internet reacts to A$AP Rocky dropping a snippet as he revealed his new Moncler collection

"Highest 2 Lowest" New York Premiere - Source: Getty
A$AP Rocky at the "Highest 2 Lowest" New York Premiere (Image via Getty Images)

A$AP Rocky has unveiled a snippet of an unreleased song as part of his new Moncler collection, which was unveiled on September 22, 2025. Rocky first announced his partnership with the outerwear brand in Shanghai in October 2024. According to GQ Magazine, the new capsule collection from Moncler Genius features retro-inspired skiwear showcasing the phrase "Don't Be Dumb," the title of Rocky's long-awaited fourth studio album.

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The collection was recently previewed in an ad, featuring four models dressed in brightly colored Moncler skiwear on the wings of a helicopter. Meanwhile, Rocky is seen sitting by the chopper's door. The phrase "Don't be Dumb" appears throughout the ad, including on the helicopter's body. Additionally, the collection's tagline reads:

"Don't be dumb. Be genius."

X page @Kurrco also mentioned that the ad included a snippet of an unreleased A$AP Rocky song. There are no additional details about the snippet at this time.

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A$AP Rocky's new snippet received mixed reactions from netizens on X. One user called him the "snippet man," writing:

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Several netizens echoed similar sentiments, expressing their fatigue at the rapper dropping just snippets.

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Meanwhile, others wondered when Rocky would drop his next album, saying they were "so done" after waiting so long. The rapper's last album, Testing, came out in 2018.

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However, some were excited upon hearing the new snippet, saying they were hyped for the upcoming album.

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A$AP Rocky's Don't Be Dumb currently has no release date

A$AP Rocky's fourth studio album, Don't Be Dumb, was originally set to release in August 2024 during Paris Fashion Week. But, the rapper said the album experienced multiple delays due to sample clearance problems and leaks before the release date, causing another indefinite delay. In a tweet at the time, Rocky wrote:

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“LEAKS & SAMPLE CLEARANCES ARE DISRUPTING THE ALBUM. ITS BEEN 6 YEARS & I WANNA MAKE THE BEST ALBUM EVER. IM SORRY FOR THE WAIT.”

Since then, the rapper has been asked about the album's release date multiple times, but he has not announced a confirmed date. In a February 2025 interview with GQ Magazine, Rocky said he was in the "mixing and mastering realm," adding that he just wanted to "drop it" instead of talking about it.

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In a March 2025 interview with Instagram fashion account The People Gallery, Rocky was again asked about the album's release date. He playfully dodged the question, replying, “Don’t do me like that."

A$AP Rocky at the 2023 LACMA Art+Film Gala, Presented By Gucci (Image via Getty Images)
A$AP Rocky at the 2023 LACMA Art+Film Gala, Presented By Gucci (Image via Getty Images)

In an August 2025 interview on GQ's Epic Conversation with Spike Lee and Denzel Washington, A$AP Rocky revealed that the album was finished entirely and would be released without a specific release date. He also indicated that he didn't want to disappoint fans by setting a release date and not following through, adding:

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“Imma just drop it, I don’t wanna say another date, disappoint people. I got a lot to say—it’s done, it’s been done, I just want to drop it. It’s my best so far."

In his recent interview with GQ Magazine for his Moncler partnership, dated September 22, 2025, A$AP Rocky said that the title of his upcoming album, Don't Be Dumb, was his "motto of life at this moment." He added that the project was "heavily inspired" by "German Expressionism" and movies such as A Nightmare Before Christmas, Pee-wee’s Playhouse, Batman, and Edward Scissorhands.

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In other news, A$AP Rocky recently revealed his 'Animal Print' sneaker and clothing collection with PUMA, where he serves as the creative director of the brand's motorsport apparel. The collection is set to launch on October 9, 2025.

Edited by Juhi Marzia
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