Written and directed by Kristoffer Borgli, The Drama is an upcoming romantic comedy-drama starring Zendaya, Robert Pattinson, Mamoudou Athie, Alana Haim, and Hailey Gates, among others.The film's marketing kicked off with a truly unconventional move: a promotional poster that looked like a genuine, vintage-style photo, accompanied by a fake announcement in The Boston Globe. The poster itself is a close-up, warm, and slightly grainy photo of Zendaya and Robert Pattinson. Zendaya is seated on Pattinson's lap, looking coyly at the camera while prominently displaying a large, shiny engagement ring on her finger.Zendaya and Robert Pattinson star in A24's The Drama: Film promoted with a viral fake engagement photoOn December 8, 2025, A24 executed a masterful piece of promotional strategy in collaboration with The Boston Globe. They specifically requested the paper's Living/Arts team to temporarily hold their regular TV Critic's Corner column.The reason for this unusual request was to ensure the mock engagement announcement for The Drama could run directly next to the Globe's popular and genuine romance advice column, Love Letters. This precise placement was key, as it made the fake announcement appear more authentic and contextual for readers interested in relationship news and advice.Published the next day, the mock notice for Zendaya and Robert Pattinson's characters not only served as a first look at the film but also strategically revealed plot details and character information under the guise of a traditional social announcement, generating immediate, localized buzz that quickly went viral.The fake news said that their movie characters, Emma Harwood and Charlie Thompson, are getting married. It even included little details about their made-up lives, like where they went to school and what their jobs are in Boston. This tricked some people into thinking the actors were really engaged!Releasing on April 3, 2026, The Drama began filming in October 2024 and wrapped up quickly in December 2024. The crew shot in different locations to capture the story's setting, including parts of the United Kingdom and the American cities of Boston, Massachusetts, and New Orleans, Louisiana.Scheduled for a theatrical release on April 3, 2026, The Drama centers on an engaged couple whose relationship faces a massive shake-up just days before their wedding after the discovery of "unsettling truths" about one partner.Robert Pattinson and Zendaya, who are leading the cast of the upcoming A24's romantic drama, are also set to share on-screen appearances in the upcoming conclusion to the space opera epic saga, Dune: Part Three, which is slated for release on December 18, 2026.Additionally, they have also been cast in Christopher Nolan's upcoming epic fantasy film, The Odyssey, which is set to hit the theatres on July 17, 2026.Stay tuned for more updates.