Years after his passing, Stan Lee is once again at the center of discussion because of a new AI hologram project planned for LA Comic Con. Fans on Reddit voiced sharp reactions to the announcement that attendees would be able to pay for an interactive three-minute conversation with a digital recreation of the Marvel legend. The technology is reportedly powered by archival recordings and AI systems that attempt to simulate his speech and personality.A discussion post was started on Reddit asking Redditors for their take on this latest development. In the comments, many users criticized the project as being inappropriate. They questioned the ethics of using Lee's likeness for commercial interaction without his consent.Some suggested that a tribute in the form of a memorial video or documentary would have been more respectful. Others noted that the decision reflected wider debates about AI recreations of public figures.While the announcement gained attention in the media, the most intense reactions have come from fans themselves. Their words conveyed unease about the delicate balance between honoring a cultural figure and turning them into a product. The comments reflected not only on Stan Lee's legacy but also on how technology intersected with memory and fandom."Immoral, anti-ethical, and if it isn't a crime, it should be," wrote one netizen.Comment byu/PMMEBITCOINPLZ from discussion incomicbooksSimilarly, others also shared their takes on the same."pretty ghoulish tbh," reacted a Reddit user."I wonder at what point do we realize we're living in a dystopian black mirror episode," added another."Distasteful, crass, and unfortunately unsurprising," commented another.Comments came pouring in from Redditors as they shared their opinions on the Stan Lee AI hologram."Absolutely awful, literally puppeting the dead to make money off of them. Just disgusting," said one netizen."I guess it's just easier than digging up his corpse and Weekend at Bernie's-ing it through conventions," wrote a Redditor."Weird. Just…weird," commented another Redditor.Also read: Marvel Zombies season 1 ending explained: Did Ms. Marvel save the universe?Reddit has a field day with Stan Lee AI hologram at Comic ConStan Lee attends the premiere of Captain America: Civil War (Image via Getty)The official announcement of the Stan Lee AI hologram revealed that LA Comic Con would host the interactive hologram with a ticket price of $20 for a three-minute exchange. Fans quickly responded with skepticism. Many questioned the decision to charge money for what was essentially an AI program, saying that charging a fee changed the tone from remembrance to business.Some fans argued that the hologram reduced Stan Lee's public presence to a paid novelty. Others drew comparisons to previous cases of deceased figures being digitally resurrected, citing music concerts that featured similar technology. Across the Reddit thread, the consensus leaned toward discomfort, even if a minority felt it could serve as a tribute that gave newer audiences a way to interact with Lee's persona.The AI hologram was developed in partnership with companies that hold rights to Stan Lee's likeness. According to a Futurism report published on September 23, 2025, the system is trained on years of video, interviews, and recordings. While this AI hologram intends to celebrate his legacy, fan discussions underline a divide between commercial use and genuine remembrance.For many, the project raises unresolved questions like who decides how icons are remembered or even whether their images and voices can be used in interactive formats years after their deaths. In the case of Stan Lee, fans are making it clear that his memory still matters deeply, but so does the way it is preserved.Read more: Will there be Marvel Zombies season 2? Renewal possibilities and moreStay tuned for more updates.