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From Carlos Alcaraz to Aryna Sabalenka, almost all high-profile tennis players make sure to have a luxury watchmaker in their endorsement portfolio. Tennis' relationship with timekeepers dates back to centuries.
Rolex has been deeply intertwined with tennis, and one often thinks of the Swiss manufacturer whenever the sport is concerned. Players often flaunt their favorite watches before and after a match, and some don't even take them off while competing.
The 2025 season saw some high-end bling on players' wrists. Here's a look at some of the most expensive watches flaunted by players in 2025:
#10. Elina Svitolina, Hublot Spirit of Big Bang Steel Pave
Elina Svitolina made a statement with her choice of timepiece at the French Open. She opted to wear Hublot's Spirit of Big Bang Steel Pave, with the watch being available for $23,000.
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The sleek finish of the watch is further accentuated by its guarantee of withstanding wear and tear, making it a perfect choice for an athlete. Another version of this watch is also available for $60,000.
#9. Jannik Sinner, Rolex Daytona Everose Gold
Jannik Sinner mounted a successful title defense at the Australian Open. When he lifted the winner's trophy, it wasn't the only shiny piece of silverware on his arm. His Rolex Daytona Everose Gold watch, worth almost $40,000, also caught everyone's attention.
Sinner signed a deal with Rolex in 2020, when he was just 18 years old. The luxury watchmaker saw the Italian's potential even before he turned into a dominant force in men's tennis.
#8. Carlos Alcaraz, Rolex Cosmograph Daytona
Carlos Alcaraz had a stellar season, claiming eight titles from 11 finals. He also won the French Open and US Open for the second time in his career, and sported a Rolex Cosmograph Daytona on his wrist during the trophy ceremony.
The yellow gold watch with a black ceramic bezel and a turquoise lacquer dial looked simply stunning. This finely crafted Rolex watch is priced in the range of $60,000 to $100,000, depending on the minute difference in various models.
#7. Alexander Bublik, Bianchet UltraFino Carbon
Alexander Bublik enjoyed a career-best season in 2025. The mercurial player, often known for his on-court antics and flashy tactics, also flaunted his Bianchet wrist watch at the US Open.
Bublik donned the UltraFino Carbon from Bianchet, which is available for around $80,000. The lightweight sports watch is made from high density carbon. The watch also became the first to integrate a full carbon bracelet into a curved tonneau case, making it a milestone for the Swiss watchmaking company.
#6. Jessica Pegula & Emma Navarro, De Bethune Starry Seas
Aside from being billionaire heiresses and solid players on the women's tour, Jessica Pegula and Emma Navarro have another thing in common, their wrist watches. Both of them were spotted wearing De Bethune's watches from their Starry Seas collection during the US Open.
The Starry Seas is a new version of the DB28 line of watches from De Bethune. The dial is made of blued and polished grade 5 titanium, and there's a finish of white-gold stars on it as well, hence the name. The watch is priced around $90,000.
#5. Tommy Paul, De Bethune's Steel Wheels
Tommy Paul also rocked a De Bethune watch on his wrist at the US Open, specifically the one from the Steel Wheels range. The watch is extremely lightweight and compact, though it is the opposite when it comes to its price, around $90,000 in retail.
Titanium forms the core of the watch's material. The design is intricate, and the watchmaker's unique identifier, the delta-shaped barrel bridge, is the star attraction of the piece.
#4. Lorenzo Musetti, Vacheron Constantin Overseas Perpetual Calendar Ultra-thin
Lorenzo Musetti's French Open campaign ended on a disappointing note, having to retire in the semifinals due to an injury. Nevertheless, it was a great tournament for him, during which he showcased his stunning watch from Vacheron Constantin.
Musetti wore the Overseas Perpetual Calendar Ultra-thin watch from Vacheron Constantin in Paris. The 18k white and gold watch strikes a fine balance between classic aesthetic and a sporty look. It is just 8.1 mm thick, it features a calendar that will display the correct date until 2100. The dial also has a moon phase and two gold moons to compliment the calendar. Available for $100,000, it is worth the price.
#3. Andrey Rublev, Vanguart Orb
Andrey Rublev donned the Vanguart Orb during his appearance at the US Open. The $180,000-worth watch stands out as an ode to modern design in the watchmaking arena.
One of the watch's distinct features is the ability to shuffle between manual and automatic winding. The details on the dial are intricate, making this one of the most complex yet stunning pieces of machinery.
#2. Aryna Sabalenka, Audemars Piguet Royal Oak Chronograph
After a series of heartbreaks, Aryna Sabalenka had the last laugh at the US Open, successfully defending her crown in New York. Known for her sense of style, she made sure her outfit was complimented by her watch from Audemars Piguet.
Sabalenka wore the Royal Oak Selfwinding Chronograph for her coronation. The rose-gold watch, studded with diamonds, almost stole the spotlight from her winner's trophy. The watch is priced between $225,000 to $250,000.
#1. Alexander Zverev, Jacob & Co. Bugatti Tourbillon
Alexander Zverev suffered an earlier than expected exit from the US Open, bowing out in the third round. While it wasn't the result that he wanted, he still made headlines for another reason.
The German wore a Jacob & Co. Bugatti Tourbillon Rose Gold on his wrist, priced at an eye-popping $430,000. That was the most expensive watch a tennis player wore this year.
