"Insane marketing" - Internet reacts to a new "Percy Jackson" billboard that includes a physical waterfall effect

New York Comic Con 2025 - Day 1 - Source: Getty
A view of advertisements for Percy Jackson and the Olympians during New York Comic Con 2025 (Image via Getty)

A billboard for the new season of Percy Jackson and the Olympians recently took social media by storm. The upcoming season, which will premiere on Disney+ this month, is based on author Rick Riordan's The Sea of Monsters. It will follow Percy Jackson on a journey to save his friend Grover, a satyr, who goes missing on his search to find the god Pan.

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On December 3, 2025, fans noticed a billboard advertising the show on Hollywood and Vine, which played the trailer for the upcoming season as small fountains and mists erupted from the water bed placed at the base.

Towards the end of the trailer, a tentacle appeared on the screen and swiped down to reveal the logo, as a torrent of water splashed from the water bed. The installation also included a small pool at the bottom to collect the overflowing water.

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The billboard instantly went viral on social media, with one X user praising the show for its "insane marketing."

"This is the most hydrated I’ve ever felt watching an ad. Insane marketing."
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Several netizens shared similar thoughts, praising the marketing team for being innovative.

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However, some criticized the promotion, claiming that the show's plotline and writing were nowhere near as creative as the billboard.

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Exploring what we know about the new Percy Jackson season

Walker Scobell, Leah Sava Jeffries, and Aryan Simhadri reprise their roles as protagonists Percy Jackson, Annabeth Chase, and Grover Underwood in the upcoming season of Percy Jackson and the Olympians.

Aryan Simhadri, Leah Sava Jeffries, and Walker Scobell at the 3rd Annual Children's And Family Emmy Awards (Image via Getty)
Aryan Simhadri, Leah Sava Jeffries, and Walker Scobell at the 3rd Annual Children's And Family Emmy Awards (Image via Getty)

According to the synopsis on Disney's website, the second season will follow Percy Jackson and Annabeth Chase into the Sea of Monsters to save Grover Underwood, captured by the Cyclops during his search for the god Pan. Clarisse La Rue (played by Dior Goodjohn) and Percy's half-brother, Tyson (played by Daniel Diemer), will join the rescue mission.

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"After Camp Half-Blood’s protective border is breached, Percy Jackson embarks on an epic odyssey into the Sea of Monsters in search of his best friend Grover and the one thing that may save the camp — the legendary Golden Fleece," the synopsis stated.

It continued:

"With help from Annabeth, Clarisse and his newfound cyclops half-brother Tyson, Percy’s survival becomes essential to stopping Luke, the Titan Kronos, and their impending plan to bring down Camp Half-Blood — and ultimately, Olympus."
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Other new additions to the cast include Tamara Smart and Andra Day, who will play Thalia Grace (the daughter of Zeus) and Athena (Annabeth's mother and the Greek Goddess of wisdom, warfare, and handicraft). Meanwhile, Zeus, previously played by the late actor Lance Reddick during season 1, will now be played by Courtney B. Vance.

According to Deadline, season 2 will have eight episodes. Here are the titles for the upcoming episodes, named after the chapter titles from Rick Riordan's book:

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  1. I Play Dodgeball With Cannibals
  2. Demon Pigeons Attack
  3. We Board the Princess Andromeda
  4. Clarisse Blows Up Everything
  5. We Check In to C.C.’s Spa & Resort
  6. Nobody Gets the Fleece
  7. I Go Down with the Ship
  8. The Fleece Works Its Magic Too Well

In March 2025, Percy Jackson and the Olympians was reportedly renewed for season three. Meanwhile, the second season will premiere on Disney+ with the first two episodes on December 10, 2025, followed by weekly episodes every Wednesday.

Edited by Juhi Marzia
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