“It means the world to me”: NASCAR star Toni Breidinger opens up about her new role in Uber’s brand new feature for women

Toni Breidinger has opened up about her new role as the newest spokesperson for Uber’s Women Preferences initiative, a feature that allows women in selected U.S. cities to request a female driver.

Uber first tested the feature in Los Angeles, San Francisco, and Detroit. The company has now expanded it to 26 additional cities, responding to one of the most requested changes from women riders. For Breidinger, who has built a rare crossover career between motorsports and major lifestyle brands, this partnership aligns with her identity.

In her interview with Racing America on SI, Breidinger spoke about finally seeing the feature launched nationwide.

“I am so excited about the new feature, I’ve been waiting for it forever,” she said. “I still Uber all the time, but when I was younger, especially in high school, I would get nervous sometimes and I feel like this is such an empowering feature… (this initiave) means the world to me.”

Uber’s program aims to give women additional comfort and control during their trips, and Breidinger’s presence introduces the initiative to a new group of NASCAR fans who may not follow the ridesharing space closely.

Toni Breidinger poses at Dave & Buster's Times Square on July 18, 2025. Source: Getty

This year, Breidinger also became the face of Coach’s $145 Soho Sneaker campaign, adding to a commercial portfolio that includes Celsius, Sunoco, Victoria’s Secret, and Raising Cane’s.

Reflecting on the path that led her to this new deal, Breidinger said:

“I’ve been on this journey a long time, and to gain the support of Uber and so many amazing companies that I’ve worked with over the past few years is, yeah, just very validating… and also very empowering that they believe in me and want to help me pursue my dreams.”

Toni Breidinger was also featured in the 2025 Sports Illustrated Swimsuit issue, the latest step in a crossover career that has made her one of NASCAR’s most visible young drivers.

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Toni Breidinger looks back on her 2025 Truck campaign: "I honestly learned so much"

Toni Breidinger before the 2025 NASCAR Truck Series Championship race. Source: Getty

Toni Breidinger completed her rookie full-time campaign driving the No. 5 Toyota for TRICON Garage. The team won this year’s Truck Series championship with Corey Heim and the No. 11 team, while she finished last of all full-time drivers. Her best finish was 18th at Rockingham, besides a P20 finish at Kansas.

Breidinger described the season as the most demanding chapter of her career, but also the one that taught her the most.

“I honestly learned so much, and so much more than I would have ever expected to learn,” she said in the SI interview. “Looking back, there’s so much that I wish I could tell myself, starting the season.”

The adaptation from ARCA to Trucks was tougher than she anticipated. The races were longer, the competition deeper, and the margin for error smaller. She explained that the biggest shift was not the tracks but the speed at which everything happened inside the truck.

With the 2026 Truck season less than two months away, Toni Breidinger is preparing to return with a deeper understanding of the series.