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Tiger Woods and Rory McIlroy-led Tomorrow's Golf League has announced a renowned alcopop brand as their official partner ahead of the next season. The second season of TGL, presented by SoFi, is scheduled for December 28 at 3 pm ET.
TGL has brought a technology-infused golfing experience for golfers and fans at the SoFi Center in Palm Beach Gardens. The second season of this indoor golf league has created an anticipation among fans due to the addition of new founding partners and sponsors.
Tiger Woods and McIlroy-led TGL has added Mike's Hard Lemonade as their official lemonade partner. The aforementioned brand is a renowned alcopop label of carbonated alcoholic beverages. The multi-year partnership will let the brand gain in-depth integration into the league's matches through its presence during TGL's "Mic'd Up" moments.
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Sports Business Journal's Josh Carpenter shared an official confirmation image and wrote on X:
"Another new partner for @TGL: Mike’s Hard Lemonade"
Take a look at Carpenter's post on X:
Tiger Woods and McIlroy-led TGL has gained several sponsors as it inches closer to the inaugural match of its second season. Before the deal with Mike's Hard Lemonade, the league already cemented corporate sponsorship deals with AG1, Hard Rock Bet, Verizon, Stanley 1913, Mastercard, Seminole Casino Coconut Creek, and Seminole Hard Rock Hotel & Casino Hollywood.
Tiger Woods' TGL announced Farmers Insurance as founding partner
Farmers Insurance joined Tomorrow's Golf League as a founding member on December 1. The multi-year partnership with the league features kicking off TGL's "Perfect Season Challenge," which awards fans for their predictions regarding the winning team. Fans can have the chance to win prizes worth $500,000 based on scores and podium finishes.
Joyce Chagan, the Head of Brand Strategy for Farmers Insurance, also revealed his feelings about the new partnership with Tiger Woods and McIlroy-led TGL. Chagan recently stated in a press release:
"Partnering with TGL represents a fresh, dynamic way for Farmers to connect with the golf community, creating new opportunities to engage fans through elevated experiences.
"TGL was built to reimagine the fan journey, and we’re excited to bring our ‘Don’t Compromise’ platform to life both in-venue and nationwide."
Farmer’s Insurance joins Shriners Children's, Best Buy, Businessolver, Hankook Tires, Proofpoint, and Genesis as TGL’s founding partners. Hankook Tires, TGL's first official tire sponsor, will be featured in advertisement spots, social media content, and integrations related to the sport in the upcoming season.
