The Apple AirPods 4 have become more popular than ever among everyday users, mostly due to their support for Active Noise Cancellation (ANC) and reasonable pricing. In fact, they are the first non-Pro AirPods to receive ANC.
Readers may be pleased to know that these earbuds have been further discounted during the Black Friday 2025 sale and are now available for under $100. Let me explain what sort of sound experience you can expect from them and whether you should consider buying them.
The Apple AirPods 4 are available for under $100
Originally, the Apple AirPods 4 were launched at $179, but Apple has discounted them to only $99 during the Black Friday 2025 sale. Here's everything these earbuds have to offer:
Fit and finish

The Apple AirPods 4 were significantly remodelled over their previous generations, which not only made them a more snug fit but also improved their wearability during extensive usage in terms of comfort. They are also a bit smaller than the previous model. Therefore, fit and comfort have been greatly enhanced this time.
The build quality of the earbuds and the case is also quite good. The finish is smooth to the touch and doesn't attract too many fingerprints.
Sound and mic quality
The AirPods 4 produce a surprisingly rich sound with great clarity. The lows, mids, and highs sound perfect, and there's a clear separation between them, which enhances clarity.
You can hear the vocals clearly whether you are listening to music or movies. The soundstage is also done right. As for the microphone, your voice will be carried over to the other side perfectly without any distortion or background noise, thanks to noise cancellation.
Active noise cancellation

The ANC of the Apple AirPods 4 is actually quite decent considering their open-ear design. It can cancel out 20-30 dB of noise in the mid-to-high frequency range, effectively blocking out much of the noise. However, it is lower than the AirPods Pro 2's 40-48 dB reduction capability. Then again, the AirPods 4 are much cheaper, so this level of performance is acceptable.
Battery life
Without ANC, the Apple AirPods 4 buds can realistically last around 4 - 5 hours on a single charge. However, expect around 3 - 4 hours if you enable ANC, which is not bad but not the best either.
Should you consider buying the Apple AirPods 4?

The AirPods 4 deliver a high-end sound experience that can go toe-to-toe with the more expensive AirPods Pro models. However, their ANC performance and battery life are not that good. They are more than okay, but not as good as the Pro models.
Then again, the AirPods 4 are currently available for only $99, which definitely elevates their value. Therefore, we can wholeheartedly recommend these wireless earbuds, as they are totally worth their sale price.