Michael Jordan’s Daughter Shares Video Showing How WNBA’s Record Growth Allegedly Isn’t Reaching the Players

Michael Jordan's daughter, Jasmine Jordan, has long been a vocal advocate for fair pay for women athletes. On Tuesday, she posted a video on her social media account that broke down the WNBA's pay structure.

The video featured an analyst explaining the fundamentals of CBA and alleged how the current CBA (which has been rejected by the WNBPA) didn't enable the league's growth to reach the players.

Jasmine posted the video on her Instagram Story.

Michael Jordan's daughter's IG Story [Credit: IG/@mickijae]

According to the researcher, the salary that WNBA players were paid a few years ago was not unreasonable, as the league's revenue remained stagnant. However, salaries did not rise to match the sharp growth of the league over the past couple of years, according to the video.

At the heart of the issue raised by the WNBPA is the revenue sharing in the new CBA. The players want a "fair share of the revenue" that they played a big part in generating. Under the current CBA, WNBA players' basketball-related income was between 20% and 25%. It was substantially lower than the NBA's 50%.

Michael Jordan’s Daughter Jasmine Jordan Wants Brands to Change Mindset Towards Women Athletes

Jasmine Jordan played a pivotal role in bringing female athletes to the Jordan Brand. For her, the idea was never about inclusivity, but strictly what those athletes contributed to the brand.

According to Forbes, Jasmine spearheaded Jordan Brand's entry into the NIL space, focusing on young women athletes. However, her initiative to build a partnership wasn't about the brand's image of inclusivity, but rather how those women athletes generated massive profits, also due to the changing landscape of the women's customer base.

"I don't think that charity element of, 'well, because everybody's talking about it, let's do it' is going to stand anymore," Jordan told Forbes. "I promise you probably 50% of the consumers today are women and young girls."

According to Michael Jordan's daughter, in the social media age, women athletes are able to reach and connect more deeply with their fans than their male counterparts, which adds to the brand's value. Jasmine said she wanted female athletes to assert their market value in their partnership for a better deal.

"So yes [an athlete should think], I can do the posts, I can do the requests, I can do the appearances, but the next time you have me do X, the amount of dollars [needs to increase] or it needs to be a long-term contract."

The position of women in the sports business has been a pressing issue for Jasmine Jordan, which is why she brought Michael Jordan's brand to the WNBA.