"They're not making you any money" - Tony Khan urged to immediately stop signing new free agents to AEW by WWE veteran

Netflix's reported acquisition of Warner Bros. Discovery has given birth to a lot of discourse regarding the future of AEW. Amidst ongoing speculations on the subject, former wrestling booker Eric Bischoff has advised All Elite head honcho Tony Khan to reconsider spending further resources on signing new talent.

This past Friday, it was announced that Netflix had "entered into a definitive agreement" to acquire Warner Bros., as well as its film and television studios and services, HBO Max and HBO. The terms of the deal seem to further suggest that WBD's linear cable networks, TBS and TNT, which have been hosting AEW's weekly programming for years now, will branch off into a separate media entity.

As conjecture continues to build regarding Netflix's acquisition of WBD and what its long-term implications for AEW could be, former wrestling booker and ex-WWE personality Eric Bischoff has argued, on a recent edition of his 83 Weeks podcast, that it would be ill-advised for the promotion to focus further spending on signing new talent. He said:

“Hiring new people? F*** for. It’s just paperwork. They’re not making you any money. So why do it?”

Bischoff further added that All Elite Wrestling ought to direct its efforts towards finding new and lucrative sponsors, which could, in turn, draw business and boost the company's value in its current broadcasting landscape.

“If they bring in a new sponsor… they’re going to make money off it. And it gives the perception to other ad buyers that this is the right place to be.... You’ve got to be more than an internet wrestling fan to be able to go out and sell to people who buy professionally. You really have to know your business at a level beyond just being a fan of it,” he said. [H/T - Ringside News]

Elsewhere on the podcast, Bischoff speculated on the potential impact of Netflix's purchasing Warner Bros. on AEW's operations and future.

AEW reportedly signed a new name for its women's division

All Elite Wrestling has brought in several incredible performers into its women's division this year, including Megan Bayne, Alex Windsor, Mina Shirakawa, and Thekla. A recent report from Fightful Select has claimed that the Jacksonville-based company has also signed 30-year-old indie star Lena Kross to a deal.

Sean Ross Sapp of Fightful.com

@SeanRossSapp

AEW sources tell @FightfulSelect that Lena Kross is believed to have signed with the company.​More details, including other suitors for subscribers

"The Hottest Commodity" launched her pro-wrestling career back in 2017, and competed on All Elite Wrestling programming earlier this year, unsuccessfully battling Kris Statlander on the July 31 edition of AEW Collision.